placemaking
Placemaking is an integral part of place branding in that it provides the substance which can later be manged and communicated as place brand. Learn about latest research insights, expert advice. Reflections by and for place planners and development professionals.
How to Brand a New Housing Development: Case Study Hudson Woods, New York
Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.
Jeff Finkle on Economic Development Practices in the USA
Jeff Finkle, President and CEO of the International Economic Development Council, on the economic development profession, challenges and trends.
Place Branding Case Study: Developing a Brand Strategy for London Bridge, UK
Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.
Creating Liveable and Loveable Places in Australia – the Scope for Place Branding
Place branding strategy consultant Malcolm Allan of PlaceMatters shares examples of cities in Australia and how they are creating liveable, loveable places.
Marcus Andersson on Talent Attraction and Place Attractiveness
Meet Marcus Andersson, co-founder of Future Place Leadership (formerly Tendensor International): adviser, writer and speaker on the attractiveness and reputation of places.
How to Create Inspiring Places and Lasting Experiences
Place branding experts Erik van 't Klooster and Gerard van Keken reflect on the question how to create inspiring places and lasting experiences.