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placemaking

Placemaking is an integral part of place branding in that it provides the substance which can later be manged and communicated as place brand. Learn about latest research insights, expert advice. Reflections by and for place planners and development professionals.

Interviews

Emma Björner on Sustainable Tourism and Place Branding

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Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Insights & Advice

Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the Pandemic

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Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
Insights & Advice

Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel

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How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
Insights & Advice

Strengthening Destination Sustainability Post COVID-19: How to Best Resume Tourism?

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What can destination marketers and managers do to encourage tourism sustainability post the coronavirus pandemic? Find out from our global panel of specialists.
Insights & Advice

The Class of 2020 Trend Report: Key Insights on Placemaking and How We Live, Work and Learn

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Latest insights and findings from The Class of 2020's report on trends and tendencies in how we live, study and work. Must read for talent attraction managers.
Insights & Advice

Climate Emergency: How Place Branding Strategies Can Help to Address It

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How can place branding help to address the climate emergency - and how does a city's or country's stance towards dealing with climate change impact its reputation? Our expert panel has answers.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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