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placemaking

Buck Song Koh on Nation Branding and Brand Singapore

In this interview with Buck Song Koh, learn about Brand Singapore, its country reputation, the role of placemaking, and nation branding practices in Asia.

How to Develop an Innovation Placemaking Strategy in Five Simple Steps

Christopher Hire of 2thinknow consultancy has five tips for developing an Innovation Placemaking Strategy, offering Melbourne, Dubai and Singapore as examples.

Book Review: The Place Economy – Placemaking by Andrew Hoyne

Read our review of The Place Economy, 2016 book by Australian Andrew Hoyne on effective, sustainable placemaking. Essential reading for place branding pros.

Public-Private Spaces: How Cafés Could Inspire Place Branding

Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.

The Beauty of the Less Significant — City Branding by Other Means

Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.

Recap World Travel Market 2016 – Insights for Destination Professionals

The Place Brand Observer team reports from World Travel Market in London, November 2016, presenting key insights and trends, including overtourism.
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