placemaking
Placemaking is an integral part of place branding in that it provides the substance which can later be manged and communicated as place brand. Learn about latest research insights, expert advice. Reflections by and for place planners and development professionals.
New Working Environments: How Cities Compete for Mobile Talent
How Generation Y is changing requirements for work environments, and how cities have to adapt to remain attractive and competitive for increasingly mobile talent. Guest post by Bernhard Klein of IMMOFINANZ.
Adam Mikolajczyk of Best Place Institute on Meaningful City Branding
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
Smart Cities and City Branding: How ICT Impacts Urban Development and Representation
Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
Steven Pedigo on City Branding, Economic Development and Urban Sustainability
Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.
Olle Zetterberg on Stockholm Business Region Marketing and Branding
Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid.
4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part Three)
Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.