Portugal: Learn about latest country brand insights and thoughts on the branding of Portugal as country to visit, study or invest in – its national reputation, positioning as tourist destination and country-of-origin for Portuguese products and services.
Lisbon: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Lisbon’s economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.
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Algarve destination report: tourism strengths, challenges and opportunities. A snapshot of sustainability performance in Portugal’s southernmost region.
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Joao Ministro in this interview tells us about the rural development of the Algarve, the current state of its sustainability as destination, and what needs to be done to keep it attractive and competitive as place to live – especially the rural, inland areas.
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Joao Freire as place branding researcher focuses on place brand image, architecture, models of governance and brand attributes. More in his researcher profile.
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Grounded is committed to giving place brands the power to move forward, adapting and reaping the opportunities of a wider, more dynamic marketplace
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