Portugal
Portugal: Learn about latest country brand insights and thoughts on the branding of Portugal as country to visit, study or invest in – its national reputation, positioning as tourist destination and country-of-origin for Portuguese products and services.
Lisbon – City Performance, Brand Strength and Reputation
Explore Lisbon's economic performance, sustainability, livability, city brand strength and reputation according to leading rankings.
Portugal – Country Performance, Brand Strength and Reputation
Discover how Portugal fares in rankings on economic competitiveness, attractiveness, sustainability, country brand strength, soft power, reputation.
Algarve: Destination Strengths, Challenges and Opportunities
Algarve destination report: tourism strengths, challenges and opportunities. A snapshot of sustainability performance in Portugal's southernmost region.
Joao Ministro on Algarve Regional Development, Branding and Sustainability
Joao Ministro in this interview tells us about the rural development of the Algarve, the current state of its sustainability as destination, and what needs to be done to keep it attractive and competitive as place to live - especially the rural, inland areas.
Current State of Place Branding Practice in Europe
Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
Joao Freire on Place Branding Practices in Portugal and the Middle East
Joao Freire in this interview shares his thoughts on place branding and marketing in Portugal, Africa and the Middle East.