Lisbon Economic Performance, City Brand Strength and Reputation

Lisbon, located on the Iberian Peninsula and Portugal’s largest city, is the westernmost capital of mainland Europe. The popular destination is located on the shores of the Atlantic Ocean, from which many Portuguese explorers left in the previous centuries. Europe’s longest bridge, named after one of these Portuguese explorers, is the Vasco da Gama Bridge in Lisbon.

Apart from its location and appeal as city destination – what are Lisbon’s strengths and weaknesses? How does this city do in terms of economic performance, sustainability and reputation? Let’s explore deeper how Lisbon positions itself on the world stage, drawing insights from data provided by TPBO partners and other reputable institutions.

Let’s take a closer look at:

  • Lisbon’s competitiveness and financial performance
  • Lisbon’s brand strength and global attractiveness
  • Liveability: Lisbon’s appeal for digital nomads and locals

Lisbon’s competitiveness and financial performance

How attractive is Lisbon as a place to work and do business? 

The Global Financial Centres Index 34 ranks Lisbon 73rd, falling 18 positions from the previous ranking. It is currently sitting between the Cayman Islands (72nd) and Bahrain (74th).

According to 2thinknow’s Innovation Cities Index 2022-2023 Lisbon ranks 60th, an impressive jump of 56 positions from the previous ranking. The city now sits in between Prague (59th) and Mexico City (61st).

Lisbon’s brand strength and global attractiveness

Which subfactors hurt and help the brand of Lisbon?

Resonance’s 2023 World’s Best Cities Report ranks Lisbon 32nd, sitting in between Melbourne (31st) and Zurich (33rd). It also ranked in the following Place Power Highlights: 11th for Sights and Landmarks and 15th for TripAdvisor Reviews.

Kearney’s 2023 Global Cities Report ranks Lisbon 44th, a drop of 5 positions from the previous ranking. Also, the city ranks 75th in the Global Cities Outlook, a drop of 16 positions.

According to Brand Finance’s City Index 2023, Lisbon ranks 43rd in the global ranking with a score of 67.5/100, sitting in between Seoul (42nd) and Rotterdam (44th).

Livability: Lisbon’s appeal for digital nomads and locals

Which aspects of Lisbon’s urban living make it an attractive place to live, work and study?

The Mercer Quality of Living City Ranking places Lisbon 39th, sitting in between Lyon (38th) and New York City (40th). The Mercer Cost of Living Ranking ranks Lisbon 117th behind Vancouver (116th), and above Birmingham (118th). The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment.

According to the Best Urban Cities for Digital Nomads ranking by Spot a Home, Lisbon ranks 2nd out of 56 global cities. It currently sits between Belfast (1st) and Barcelona (3rd).

The Arcadis Sustainability City Index 2022 ranks Lisbon 57th overall, sitting in between Baltimore (56th) and Prague (58th). Lisbon’s pillar rankings are the following: Planet 24th, People 56th, Profit 66th.

Last updated in January 2024. More city benchmarking insights, profiles and reports in our City Observatory.

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