rebranding
Rebranding is the attempt to change the brand – reputation – of a city, region, destination or nation. Learn about examples of rebranding and what experts think about the topic.
Jacquie Severs on Durham Region’s Transformation into Canada’s Clean Energy Capital
Discover how Durham Region rebranded itself as Canada’s Clean Energy Capital. Jacquie Severs shares insights on strategy, investment impact, and future plans.
Durham Region
Discover how Durham Region, a 2025 Place Brand Impact Story Award finalist, has transformed from an automotive hub to the ‘Clean Energy Capital of Canada.’
Aoife O’Shaughnessy on Limerick’s Transformation and City Branding Strategy
Aoife O’Shaughnessy discusses Limerick’s recognition as a finalist in the 2025 Place Brand Impact Story Awards, and the city’s evolving brand strategy.
Limerick
A 2025 Place Brand Impact Story Award finalist, Limerick’s bold transformation is driving investment, innovation, and cultural renewal. Explore how they do it.
How Antioch in Northern California Became the City of Opportunity | A Rebranding Story
Why and how the Northern Californian city of Antioch went through a rebranding process: a city branding case study told be David Kippen, co-founder and director of Evviva Brands.
How the German City of Bielefeld Used Participatory City Branding Strategies for its Rebranding
Learn how the German city of Bielefeld used participatory city branding strategies for its rebranding and for building a strong city brand which allows it to connect residents with businesses and visitors.