reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
Wellington – Urban Sustainability, City Brand Strength and Reputation
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Explore Wellington's attractiveness, urban sustainability, city brand strength and reputation, according to leading rankings and indices.
Costa Rica: Leading with Sustainability and Innovation
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Costa Rica excels in place branding with a strong reputation for sustainability and innovation. Learn about its global brand strategy.
Global Soft Power Index 2024: Key Trends and What They Mean
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Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.
Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image
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Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.
Place Reputation: What It Is and How It Works
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Explore key insights into place reputation, highlighting how cities and regions shape their global image and impact through cultural and economic strengths.
Hot Destinations in 2023 for Talent, Investors, Tourism
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Top locations 2023: Expert views on cities and regions which are right now the most sought after by investors, skilled workers and visitors.