Russia

City Profiles

Moscow – City Performance, Brand Strength and Reputation

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Explore Moscow's economic performance, city brand strength, sustainability and reputation, according global rankings and indices.
Country Profiles

Russia – Country Performance, Brand Strength and Reputation

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How Russia fares in rankings on economic competitiveness, appeal to talent and investors, country brand strength, soft power, reputation.
Place Branding Examples

Brave and Bold: Creating New Logo and Visual Identity for Irkutsk City in Eastern Siberia

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Natasha Grand of INSTID illustrates how her team helped to create a new visual identity for the "tough" city of Irkutsk in Siberia, Russia.
Place Branding Examples

Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place Branding Story

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Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.
Insights & Advice

Vadim Volos on Country Brands, National Image and Tracking Reputation

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Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK's annual nation brand perception survey.
Insights & Advice

2017 Country Reputation Ranking: Leaders, Highlights and Trends

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Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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