Scandinavia
Stockholm – City Performance, Brand Strength and Reputation
What leading rankings say about Stockholm's city brand strength, reputation, attractiveness, economic performance and sustainability.
Denmark – Country Performance, Brand Strength and Reputation
How Denmark performs in rankings of economic development, sustainability, talent attractiveness, country brand strength and reputation.
Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics
Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development.
Per Ekman on the Future of Place Brand and Identity Management
Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect
Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.
Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway
Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.