The History, Culture and Landscapes of Scandinavia Explained

Case Studies

How the Oslo Brand Toolbox Supports the City Branding of the Norwegian Capital

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The Oslo Brand Toolbox is an innovative city branding strategy and example worth following. Oslo Brand Manager Tone-Lise Vilje in this case study tells us how the Oslo Brand Toolbox works, and how it supports the Norwegian capital's economic development and talent attraction ambitions.

Interviews

Helena Nordström on Place Branding in Sweden and Characteristics of Successful Place Brands

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Helena Nordström of the Swedish consulting business Placebrander in this interview shares her experience with place branding in Sweden.

Interviews

Øyvind Såtvedt on Brand Development and Management of the Oslo Region

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Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.

Interviews

Gregory Pomerantsev on Aviation, Travel and Place Branding

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Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding

Interviews

Nikolaj Lubanski of Copenhagen Capacity on Talent Attraction: Strategies, Trends and Challenges

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Nikolaj Lubanski of Copenhagen Capacity about talent attraction strategies, trends and challenges.

Insights & Advice

Current State of Place Branding Practice in Europe

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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.

Scandinavia

Latest:

How to Create Effective Content Strategies for Place Branding in the Digital Age

Philippines – Country Performance, Brand Strength and Reputation

How to Use Social Media for Effective Place Branding

Romania – Country Performance, Brand Strength and Reputation

Belgium – Economic Performance, Sustainability, Country Brand Strength, and Reputation

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