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Scandinavia

Interviews

Gregory Pomerantsev on Aviation, Travel and Place Branding

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Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
Interviews

Nikolaj Lubanski of Copenhagen Capacity on Talent Attraction: Strategies, Trends and Challenges

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Nikolaj Lubanski of Copenhagen Capacity about talent attraction strategies, trends and challenges.
Expert Advice

Current State of Place Branding Practice in Europe

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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
Case Studies

Reflections on the International Branding Strategy of the Nordic Region

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Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
Case Studies

How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example

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Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."
Interviews

Marcus Andersson on Talent Attraction and Place Attractiveness

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Meet Marcus Andersson, co-founder of Future Place Leadership (formerly Tendensor International): adviser, writer and speaker on the attractiveness and reputation of places.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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