- Introducing: World's Best in Place Branding -
Scandinavia
Helena Renström on How to Use City Branding for Investment Attraction
TPBO -
Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country's largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.
Nordic Place Branding Conference, Copenhagen March 2018: Highlights
TPBO -
Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.
Tobias Grut on The Nordics Region Branding Challenges and Benefits
TPBO -
Tobias Grut, Project Manager of Branding the Nordic Region, on how The Nordics as region brand is helping Nordic countries gain traction internationally, the challenges of region branding and which major trends will influence the work of place branding professionals in 2018.
How the Oslo Brand Toolbox Supports the City Branding of the Norwegian Capital
TPBO -
The Oslo Brand Toolbox is an innovative city branding strategy and example worth following. Oslo Brand Manager Tone-Lise Vilje in this case study tells us how the Oslo Brand Toolbox works, and how it supports the Norwegian capital's economic development and talent attraction ambitions.
Helena Nordström on Place Branding in Sweden and Characteristics of Successful Place Brands
TPBO -
Helena Nordström of the Swedish consulting business Placebrander in this interview shares her experience with place branding in Sweden.
Øyvind Såtvedt on Brand Development and Management of the Oslo Region
TPBO -
Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.
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