Summary: 5th Intl. Conference on Destination Branding and Marketing, Macau
Keynote speaker and place branding practitioner Malcolm Allan reflects on the 5th Destination Branding and Marketing Conference in Macau, December 2014.
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Simon Anholt
Insights by Simon Anholt, place brand expert and founder of the Good Country Index. Simon Anholt is the author of several books on place branding, and advisor on the image and reputation of countries and nations.
Why Germany First in 2014 Nation Brands Index Is Good News
Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
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Simon Anholt Explains Good Country Index
Interview with Simon Anholt on the Good Country Index – measuring responsibility and sustainability of nations and countries on the global stage.
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Simon Anholt on Governments, Nations, Responsibility
TED talk by Simon Anholt on governments, country reputation and why countries and nations need to act as responsible, caring members of global community.
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Thoughts on Good Country Index by Anholt and Govers
Ireland came first in the 2014 edition of the Good Country Index by Simon Anholt and Robert Govers, and has led to quite a stir. Thoughts & reflections.
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