Spain
Spain: Learn about latest country brand insights and thoughts on the branding of Spain, its national reputation, country-of-origin strength and positioning as popular destination in Europe.
Fernando Prado Abuín: Country Reputation Expert
Meet Fernando Prado Abuín, Managing Partner at Reputation Lab, a globally recognised expert in reputation and brand management.
Reputation Lab – Company Profile
Meet Reputation Lab - a leading advisory firm dedicated to managing and enhancing the most critical intangible assets: reputation and brand.
Madrid – City Performance, Brand Strength and Reputation
Explore our summary of rankings on how Madrid performs in terms of economic performance, city brand strength, livability and reputation.
Alia El Banna on Identity and Belonging in Place Branding
Alia El Banna on authentic place branding, the impact of cultural mobility, and the value of global communication in marketing education.
Barcelona – City Performance, Brand Strength and Reputation
Explore Barcelona's economic and sustainability performance, its city brand strength and reputation, according to leading rankings.
Spain – Country Performance, Brand Strength and Reputation
Spain: its economic performance, country brand strength and reputation, according to studies measuring economic development, livability, soft power and sustainability.