strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
The Power of Place: Lessons from the Sapphire Coast and Beyond
Learn how Silver Lining Strategy’s place-based approach drives tourism recovery, cultural identity, and sustainable development in Australia and beyond.
Clare Dewhirst on City Nation Place Global 2024 & 10 Years of Place Branding
Explore what to expect at City Nation Place Global 2024. Clare Dewhirst shares key themes and reflects on ten years of place branding.
How to Create Effective Content Strategies for Place Branding in the Digital Age
Discover key digital content strategies for place branding. Learn how to ensure coherence and consistency across platforms with expert insights.
How to Use Social Media for Effective Place Branding
How to leverage social media for effective place branding. Expert insights on monitoring trends, engaging communities, and using AI tools.
How to Future-Proof Digital Communications in Place Branding
Expert panel discusses how place branding can evolve with future-proof digital communication strategies, leveraging AI, VR, and real-time engagement to stay relevant and effective.
Florian Kaefer: Place Brand Storytelling & Sustainability Communication Specialist
Discover the work of Florian Kaefer, a prominent figure in place brand storytelling, strategic communication and sustainability leadership. Publisher, author and speaker based in Eastern Switzerland.