sustainable tourism

According to the UN World Tourism Organization, sustainable tourism is “tourism that takes full account of its current and future economic, social and environmental impacts, addressing their needs of visitors, the industry, the environment and host communities.”

Tourism sustainability has become a key issue for the reputation and competitiveness of cities and destinations, and as such has been on our radar for quite a while. Below our latest insights and stories linked to the topic.

If interested in the the sustainable development and management of tourism, we recommend you the Sustainability Leaders Project. Apart from more than 250 interviews with leading sustainable tourism professionals (academics and practitioners), it offers snapshots of expert views on topics such as what sustainable tourism means (and definition), how to get started with sustainability and how to make a career in ‘sustainable tourism’.

Insights & Advice

Destination Sustainability: 3 Key Sustainable Tourism Trends and Challenges in 2019

Florian Kaefer -
Tourism and sustainability: which are the key topics, trends and challenges to watch out for in 2019? We asked our destination sustainability panel, and here's what they answered.
Insights & Advice

Sustainability Performance: How Important For Destination Reputation?

TPBO -
How important is a destination's sustainability performance for its reputation? Sustainable tourism experts share their views.
Insights & Advice

Destination Sustainability: How Important For Competitiveness?

TPBO -
How does a destination's sustainability performance influence its competitiveness? We asked our panel of sustainable tourism experts. Here their answers.
Insights & Advice

Sustainable Tourism Index Reveals Countries Leading in Destination Sustainability

TPBO -
Sustainable Tourism Index: country destinatins leading in sustainability, according to research by the Economist Intelligence Unit.
Research Updates

Overtourism in European Cities: Study Reveals Root Causes, Consequences and Possible Solutions

TPBO -
Ko Koens of NHTV Breda University discusses findings of a recent study on overtourism in major European cities, the root causes, consequences and feasible solutions.
Insights & Advice

Undertourism: How to Make Archaeological Sites and Museums More Attractive as Destinations

TPBO -
While many destinations face overtourism issues, archaeological sites and museums are having an existential crisis. Gunter Soydanbay provides a road map for making them relevant again and illustrates how we can bring them back to life.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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