Tel Aviv

Latest research insights, thoughts and examples of Tel Aviv city branding, brand image and place reputation:

Interviews

Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction

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Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Insights & Advice

How to Communicate Your Innovation City Brand in 5 Steps

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How to communicate your innovation city brand in five simple steps - city marketing expert advice by Christopher Hire of 2thinknow consultancy.
Place Branding Examples

How Israel Used Micro-Marketing to Improve Country Brand Perceptions

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Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
Interviews

Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv

TPBO -
Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.

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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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