Travel and Tourism
This page brings together our latest insights on travel and tourism from a place branding perspective. Discover how cities, regions, and countries position themselves as attractive destinations for visitors — through storytelling, experience design, sustainability, and strategic promotion.
Explore interviews, showcases, and rankings that highlight what makes destinations stand out in a competitive global tourism landscape.
City Destinations, Sustainability, Competitiveness – Recap Tourism Eco Forum Barcelona
Florian Kaefer summarizes key discussion points from the 2016 Tourism Eco Forum in Barcelona on city destinations, sustainability and competitiveness.
Tourism Brands and Destination Marketing Campaigns in Asia
India nation brand expert Aparna Sharma discusses tourism campaigns in Asia, the need for nations to remain competitive in a saturated market and the importance to communicate their place authentically.
Destination Check: Current State of Tourism Sustainability in Costa Rica
Glenn Jampol shares his thoughts on the current state of tourism sustainability in Costa Rica, a leading destination for ecotourism and responsible tourism experiences.