Travel and Tourism
This page brings together our latest insights on travel and tourism from a place branding perspective. Discover how cities, regions, and countries position themselves as attractive destinations for visitors — through storytelling, experience design, sustainability, and strategic promotion.
Explore interviews, showcases, and rankings that highlight what makes destinations stand out in a competitive global tourism landscape.
How Travel Bloggers and Influencers Shake Up Destination Marketing: Research Update
How vloggers and online influencers are shaking up destination marketing practices, and the do's and don'ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau Institute for Tourism Studies shares her research findings.
Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs
Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development
Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway's dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.
Slovenia: A Model for Sustainable Tourism
Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
José Koechlin von Stein of Inkaterra Hotels on Tourism, Conservation and Community Development in Peru
José Koechlin von Stein in this interview introdudes us to the philosophy behind his multi-award winning, Inkaterra hotels in Peru and explains how they support local communities, the conservation of the country's spectacular biodiversity, and its economic development as destination.
Sophie Souyet of Amatista Travels on How Astrotourism is Creating Business Opportunities in Chile
Sophie Souyet of Amatista Travels in this interview shares why astrotourism is a great opportunity for the development of Coquimbo region in Northern Chile. She also gives useful advice on how to succeed as start-up tour operator.