Travel and Tourism
This page brings together our latest insights on travel and tourism from a place branding perspective. Discover how cities, regions, and countries position themselves as attractive destinations for visitors — through storytelling, experience design, sustainability, and strategic promotion.
Explore interviews, showcases, and rankings that highlight what makes destinations stand out in a competitive global tourism landscape.
Algarve: Destination Strengths, Challenges and Opportunities
Algarve destination report: tourism strengths, challenges and opportunities. A snapshot of sustainability performance in Portugal's southernmost region.
Joao Ministro on Algarve Regional Development, Branding and Sustainability
Joao Ministro in this interview tells us about the rural development of the Algarve, the current state of its sustainability as destination, and what needs to be done to keep it attractive and competitive as place to live - especially the rural, inland areas.
Sustainable Tourism: Which Destinations to Watch and Visit in 2019
Sustainable tourism: which destinations are taking a lead in sustainability? Which cities, regions and countries to watch in 2019 for their commitment to sustainable destination development and management? We asked our tourism expert panel.
Rodney Payne on Tourism Sentiment Index by Destination Think
The Tourism Sentiment Index explained - Rodney Payne, CEO of Destination Think! marketing consultancy, tells us how the index works and which have been the key findings in the first, 2019 edition.
Sustainability Performance: How Important For Destination Reputation?
How important is a destination's sustainability performance for its reputation? Sustainable tourism experts share their views.
Destination Sustainability: How Important For Competitiveness?
How does a destination's sustainability performance influence its competitiveness? We asked our panel of sustainable tourism experts. Here their answers.