travel and tourism
Sustainability Performance: How Important For Destination Reputation?
How important is a destination's sustainability performance for its reputation? Sustainable tourism experts share their views.
Destination Sustainability: How Important For Competitiveness?
How does a destination's sustainability performance influence its competitiveness? We asked our panel of sustainable tourism experts. Here their answers.
Stefan Roesch on Films, Destination Marketing and Tourism Opportunities
Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.
Destination Marketing: Burden or Opportunity for Tourism Sustainability?
Destination marketing and its impact on destination sustainability is one of the topics discussed in a recent Sustainability Leaders Project interview with the Kenyan sustainable tourism consultant Judy Kepher-Gona.
Don Dioko on Macau, Tourism Marketing and Destination Branding in China
Don Dioko, Professor and Director of the International Tourism Research Centre in Macau, China, reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region branding, refering to China’s Greater Bay Area development.
Andrej Kóňa on Destination Slovakia, Nation Brands and Country Reputation
Andrej Kóňa of Brand Institute Slovakia in this interview shares his thoughts on Slovakia as destination, its country reputation and nation brand.