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Why New Zealand

David Downs on the Next Chapter of the New Zealand Story

David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.

On New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7

New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.

Auckland: A City Branding Success Story from Aotearoa New Zealand

Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.

New Zealand a Good Place to Live, Invest or Visit? Country Report

New Zealand: a good country to live, invest or visit? Find out in this special report with perceptions and expert interviews on NZ's country brand strengths, its priorities and location opportunities.

New Zealand Country Performance, Brand Image and Reputation

New Zealand's country performance, competitiveness, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability, nation brand value, economic development, talent attraction and tourism.

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