- Introducing: World's Best in Place Branding -
Why New Zealand
Good reasons why you should invest in New Zealand, consider doing business in Aotearoa, or visit.
New Zealand Country Performance, Brand Image and Reputation
TPBO -
New Zealand's country performance, competitiveness, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability, nation brand value, economic development, talent attraction and tourism.
David Downs on the Next Chapter of the New Zealand Story
TPBO -
David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
On New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7
New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.
Auckland: A City Branding Success Story from Aotearoa New Zealand
TPBO -
Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
NEW: Story Competition!