United Kingdom Country Performance, Nation Brand Image and Reputation

United Kingdom: How does the UK perform in global rankings measuring talent attraction potential, public diplomacy, soft power strength and environmental sustainability? What influence has the Brexit vote had on the international reputation of the United Kingdom? Answers in this summary of global reports, studies and rankings on country performance, brand image and reputation.

Learn about: 

  • Ease of doing business in the UK;
  • The country's competitiveness in terms of talent;
  • The UK's performance in indices of social and environmental sustainability;
  • Its contribution to global well-being;
  • Life quality in the United Kingdom;
  • UK nation brand performance and reputation.

Doing business in the UK

Is it easy to start a new business in the UK?

The UK’s overall ranking in the 2018 Ease of Doing Business index is 7th. It scores highest for ease of getting electricity (9th) and for protecting minority investors (10th). UK’s performance is weaker in the section of registering property (47th) and enforcing contracts (29th). The country’s ranking in 2018 is three positions lower than a decade ago, and two positions down from its 2017 result.

The United Kingdom’s position in the 2017-18 Global Competitiveness Index is similar, ranking 8th among the 137 participant countries. Its strongest assets, according to this study, are technological readiness (4th) and labor marker efficiency (6th). Its weakest pillar is its macroeconomic environment (68th); an exception in its generally good performance in the competitiveness index.

The UK’s performance in this index is remarkably better than a decade ago, when it ranked 12th. But it scores one position lower than in the 2016-17 edition.

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The Editorial Team

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