Current State of Place Branding Practice in Europe
Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
Ben Knapp of Saffron Consultants on Placemaking and Place Branding
Ben Knapp of Saffron Brand Consultants discusses nation branding challenges and the importance of placemaking and asset creation, rather than 'merely' promoting cities or countries.
When Public Diplomacy Meets City Branding: The Case of The Hague,...
What happens when public diplomacy meets city branding? Ingrid de Beer and Arthur van Buitenen reflect on the success of The Hague in the Netherlands and its Peace and Justice Project.
Current State of Place Branding Practice in Latin America
Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.
Mike Fabricius on Africa, Destination Marketing and Place Brand Management
Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.
5 Place Branding Topics for Researchers to Explore in 2017
You are a researcher interested in place branding? Here are five ideas for research topics linked to place brand development and management to explore in 2017.