Heather Skinner on Responsible Tourism, Corfu and Place Branding
Heather Skinner discusses responsible tourism, place branding, her work with the Institute of Place Management and the Academy of Marketing, and the way ahead for Corfu in Greece.
On the Branding and Reputation of Islands
Guest author Godfrey Baldacchino offers an appeal to consider adding islands to a privileged focus of place branding. After all, cities, regions, destinations and nations...
9 Key Differences Between Advertising Agencies and Brand Consultancies
Marcus Osborne presents nine key differences between advertising agencies and brand consultancies. Highly recommended reading for those in charge of the brand development and management of cities, regions or destinations.
Cecilia Pasquinelli on Urban Competitiveness and Culture
Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.
Branding Cities Through History and Culture: Example Verona and Cannes
Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.
New Zealand: The Intriguing Story of a Destination Brand
For those interested in the branding and reputation of destinations, New Zealand is an intriguing case. Here's a summary of our special series on the origins, success and challenges of the country's 100% Pure New Zealand brand proposition.