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4 suggestions for future of place branding research

Four Suggestions for the Future of Place Branding Research

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Place branding scholar Efe Sevin discusses the future of place branding research and offers four suggestions for the discipline.
Jose Fernandez-Cavia, Universitat Pompeu Fabra

José Fernández-Cavia on Digital Media, Place Brand and Destination Branding

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José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.

Placemaking Week 2016: Could Place Branding Make Cities Happy?

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Fresh from Placemaking Week 2016, Amelia Green examines the opportunities of public spaces, happy cities and active transportation for place branding.
Heather Skinner interview

Heather Skinner on Responsible Tourism, Corfu and Place Branding

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Heather Skinner discusses responsible tourism, place branding, her work with the Institute of Place Management and the Academy of Marketing, and the way ahead for Corfu in Greece.
Branding and reputation of islands

On the Branding and Reputation of Islands

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Guest author Godfrey Baldacchino offers an appeal to consider adding islands to a privileged focus of place branding. After all, cities, regions, destinations and nations...
9 key differences between advertising agencies and brand consultancies

9 Key Differences Between Advertising Agencies and Brand Consultancies

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Marcus Osborne presents nine key differences between advertising agencies and brand consultancies. Highly recommended reading for those in charge of the brand development and management of cities, regions or destinations.