Editorial: Panama Papers, Good Countries and the Reputation Crisis
Thoughts on the Panama Papers, Good Countries and the reputation crisis stirred by large-scale tax evasion by political, business and cultural leaders.
Nadia Kaneva on Nation Branding Research and Approaches
Nadia Kaneva of University of Denver shares her thoughts on nation branding research and practice and has tips for graduates in strategic communication and international relations.
Place Brand Measurement and the Disconnect Between Place Branding Research and...
Efe Sevin reflects on the place brand measurement challenge and the growing gap between place branding practice and research (academia).
John Cooper of Yakima Valley Tourism on Destination Marketing Strategies
Yakima Valley Tourism CEO John Cooper reflects on the future of destination marketing organizations, destination branding and his professional journey.
Thoughts on the Current Academic Debate on Place Branding
Find extracts of the editorial, followed by some thoughts on the current academic debate on Place Branding.
Jaume Marín on the Destination Branding of Costa Brava and Pyrenees,...
Destination Costa Brava Marketing Director Jaume Marín tells us about the growing importance of digital influencers and bloggers in destination branding.