Christophe Alaux on Place Marketing in France
Christophe Alaux, Director of the Chaire Attractivité et Nouveau Marketing Territorial (place marketing), University Aix-Marseille, France.
City Nation Place Conference and Awards, London, November 2015
City Nation Place, London (UK), November 2015. A conference, workshop and masterclass by Simon Anholt for place branding professionals. 15% discount coupon.
Marketing Places: Cities, States and Nations
A short review and summary of Marketing Places book by Philip Kotler, Donald Haider, Irving Rein, first published in 1993, and in a revised edition in 2002.
Philip Kotler on Place Marketing, Branding and Why We Need to...
Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
City Brand Monitor 2015: Austria’s Most Reputable Cities
City Brand Monitor 2015: Bernhard Klein of Brandmeyer Brand Consultants shares findings of report on most reputable cities in Austria.
Christof Biggeleben about City Branding, History and Berlin
Christof Biggeleben talks about city brands, history, country branding, sports events and the image of Germany, Bavaria and Berlin.