City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin
Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local...
Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
Country Brand Rankings – What’s the Point?
Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.
Summary: 5th Intl. Conference on Destination Branding and Marketing, Macau
Keynote speaker and place branding practitioner Malcolm Allan reflects on the 5th Destination Branding and Marketing Conference in Macau, December 2014.
Summary of Poznan Best Place Branding and Marketing Summit 2014
Get to know leading place branding and marketing professionals in this video summary of the Poznań Best Place Summit in Poland, September 2014.
City Reputation Ranking 2014: Insights and Interpretations
Summary of key insights from the 2014 City Reputation Ranking by the Reputation Institute, and interpretations of results.