David Haigh on the Meaning and Valuation of Nation Brands and...
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
Introducing Place Brand Leaders Podcast – Episode One
In this first episode of the Place Brand Leaders Podcast, Aleks Vladimirov interviews Florian Kaefer about The Place Brand Observer: how it started, and why the podcast.
Jason McGrath on Measuring the Perceptions and Brands of Cities and...
Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
John Strelecky on How Finding Your True Purpose as City or...
John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.
Soft Power of Countries and Nations: Why It Matters and How...
Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
The Good Country Equation by Simon Anholt: Why You Should Read...
The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here's why you should read it.