What Is A Brand – And What It Is Not: Branding...
What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
John Pearce on Provenance Marketing and How the Made in Britain...
John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.
Bridging Perception Gaps: How to Overcome Place Image Challenges
How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
Michael Edwards on How the Loop Alliance Supports Placemaking and Economic...
Michael Edwards in this interview shares how the Chicago Loop Alliance is strengthening and promoting placemaking and economic development in downtown Chicago.
How-To Guide for Teaching Place Branding at University
How-to guide for teaching place branding at university, by Magdalena Florek and Efe Sevin. Includes details on course structure, course materials and assessments.
Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban...
Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway's dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.