Slovenia
Why Slovenia is among the best examples of smart destination branding, aimed at enhancing experiences and attracting the right visitors.
New Book by Bill Baker: Place Branding for Small Cities, Regions...
Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky - and still often misunderstood - endeavor that is place branding.
Destination Brand Personality: Why It Matters and How to Build It
Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
Montevideo – City Performance, Brand Strength and Reputation
Discover how Montevideo fares in leading rankings and indices on economic competitiveness and innovation, city brand strength and reputation.
Rolando Arellano on the Brief History of Peru’s Recent Economic Development...
Brand Peru, the country's economic development and its new found sense of belonging and identity are the main topics which Dr Rolando Arellano addresses in this interview.
Ernesto Melgar on How Peru Has Strengthened its Country Brand and...
Ernesto Melgar in this interview shares his thoughts on Peru's history, challenges and ambitions and how smart country branding has helped it regain and strengthen its self-esteem and sense of national identity.