Helena Renström on How to Use City Branding for Investment Attraction
Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country's largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.
Giselle Della Mea on Uruguay as a Good Country for Social...
Uruguay's sustainability innovation potential is the main focus of our conversation with Giselle Della Mea. It is the last of our series of interviews with some of the country's leading brand managers, film producers, policy makers, investors and entrepreneurs.
Benjamín Liberoff on How Uruguay is Evolving as a Tourist Destination
Benjamín Liberoff, Uruguay's Vice Minister of Tourism, in this interview illustrates how the popular destination has changed over the years, what makes it unique in South America and where he likes to spend his own vacation.
Martín Larre on Uruguay Being a Good Place for Investors
Serial entrepreneur Martín Larre in this interview tells us why he moved to Montevideo, Uruguay, and how his experience has been so far in the country. He also shares his view on what makes Uruguay a good place for investors and tech start-ups.
Pablo Brenner on How PuntaTech Has Become the Meeting Place for...
Pablo Brenner in this interview discusses the benefits of choosing Uruguay as place for IT start-ups and tells us how the annual networking event PuntaTech Meetup in Punta del Este has grown from a small gathering of friends to a flagship event attended by more than 1000 professionals across the region.
Jorge Silveira Noble on Uruguay Being a Good Country for Tech...
Jorge Silveira Noble, CEO of the Technological Laboratory of Uruguay (LATU), in this interview tells us how the institution attracts and supports entrepreneurs and tech start-ups.