Brave and Bold: Creating New Logo and Visual Identity for Irkutsk...
Natasha Grand of INSTID illustrates how her team helped to create a new visual identity for the "tough" city of Irkutsk in Siberia, Russia.
Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place...
Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.
World’s Most Innovative Cities 2018: Ranking Reveals Winners, Losers, Trends
Innovation Cities Index 2018: World's most innovative cities revealed - learn about the winners, losers and trends in this Q&A with Christopher Hire.
Sustainability Performance: How Important For Destination Reputation?
How important is a destination's sustainability performance for its reputation? Sustainable tourism experts share their views.
Destination Sustainability: How Important For Competitiveness?
How does a destination's sustainability performance influence its competitiveness? We asked our panel of sustainable tourism experts. Here their answers.
Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.