Buenos Aires City Performance, Brand Strength and Reputation

Buenos Aires, Argentina’s capital and South America’s most visited city, is widely loved by artists and foreign visitors thanks to its multicultural agenda, street art, and gastronomy. But how well does the city perform in rankings that study the capacity of cities to attract talent and investment? Is the city government doing a good job to protect the natural environment? How good is life quality in Buenos Aires and how attractive is Buenos Aires for digital nomads?

Let’s explore deeper how Buenos Aires positions itself on the world stage, drawing insights from data provided by TPBO partners and other reputable institutions.

Let’s take a closer look at:

  • Buenos Aires’ competitiveness and financial performance
  • Buenos Aires’ brand strength and global attractiveness
  • Livability: Buenos Aires’ appeal for digital nomads and locals

Buenos Aires’ competitiveness and financial performance

How attractive is Buenos Aires as a place to work and do business? 

The Global Financial Centres Index 34 ranks Buenos Aires 121st among the 121 nations analysed, dropping four positions from the previous ranking. It sits right below Ho Chi Minh City (120th).

According to 2thinknow’s Innovation Cities Index 2022-2023 Buenos Aires ranks 62nd, an impressive jump of 109 positions from the previous ranking. The city now sits in between Mexico City (61st) and Perth (63rd).

Buenos Aires’ brand strength and global attractiveness

Which subfactors hurt and help the brand of Buenos Aires?

Resonance’s 2023 World’s Best Cities Report ranks Buenos Aires 55th, scoring the following in the Place Power Highlights subfactors: 8th in Culture and 12th in Museums. It currently sits between Miami (54th) and Hamburg (56th).

Kearney’s 2023 Global Cities Report ranks Buenos Aires 22nd, a jump of three positions from the previous ranking. It currently sits in between Moscow (21st) and Dubai (23rd). Moreover, the city ranks 115th in the Global Cities Outlook, a drop of 27 positions since the previous ranking.

The comprehensive ranking of the Global Power City Index ranks Buenos Aires 44th. In terms of function-specific rankings, the city ranks 46th in terms of Economy, 45th in R&D, 14th in Cultural Interaction, 34th in Livability, 31st in Environment, and 48th in Accessibility. Buenos Aires ranks 6th in Nightlife Options, and 5th for Number of Retail Shops. Lastly, Buenos Aires positioned 42nd in the Highly-skilled Workers, 46th in the Corporate Executive, 32nd in the Resident, and 21st in the Tourism categories.

According to Brand Finance’s City Index 2023, Buenos Aires ranks 79th in the global ranking with a score of 59/100. The city sits in between Riyadh (78th) and Izmir (80th).

Livability: Buenos Aires’ appeal for digital nomads and locals

Which aspects of Buenos Aires’ urban living make it an attractive place to live, work and study?

The Mercer Quality of Living City Ranking places Buenos Aires 100th, sitting in between Krakow (99th) and Kaohsiung (101st). The Mercer Cost of Living Ranking ranks Buenos Aires 45th, jumping 69 positions from the previous ranking. It now sits behind San Juan (54th), and above The Hague (56th). The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment. 

According to the Best Urban Cities for Digital Nomads ranking by Spot a Home, Buenos Aires ranks 23rd out of 56 global cities. It currently sits between Vienna (22nd) and Chicago (24th). 

The Arcadis Sustainability City Index 2022 ranks Buenos Aires 82nd overall, sitting in between Lima (81st) and Jakarta (83rd). Buenos Aires’ pillar rankings are the following: Planet 62nd, People 84th, Profit 84th.

Last updated in January 2024. More city benchmarking insights, profiles and reports in our City Observatory.

Enjoyed our summary of global rankings and indices on Buenos Aires’ economic performance, its sustainability, attractiveness for digital nomads, brand strength and reputation? Thanks for sharing!


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