How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark

How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.

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Hong Fan On City Branding in China, Image Research and PubIic Diplomacy

Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.

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