- Introducing: World's Best in Place Branding -
City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Megacities, Mega Unlivable? Call For Place Branding
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Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.
Place Branders, Don’t Mess With The People’s Brand!
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What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.
Cities of Opportunity – Where Sustainability Thrives
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PwC Cities of Opportunity report shows Sydney, Stockholm, Paris, Berlin, San Francisco, Toronto lead in liveability, according to expats.
Place Branding Joys and Sorrows: Logos and Slogans
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Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.
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