Düsseldorf City Performance, Brand Strength and Reputation

Düsseldorf is a popular city for Germans and expats alike, thanks to its quality of life. But how does the capital of the German state of North Rhine-Westfalia (which also includes Cologne) fare compared to other – perhaps even livelier cities, in terms of attracting talent, business, visitors? Let’s explore deeper how Düsseldorf positions itself on the world stage, drawing insights from data provided by TPBO partners and other reputable institutions.

Let’s take a closer look at: 

• Düsseldorf’s competitiveness and financial performance
• Düsseldorf’s brand strength and global attractiveness
• Liveability: Düsseldorf’s appeal for digital nomads and locals

Düsseldorf’s competitiveness and financial performance

How attractive is Düsseldorf as a place to work and do business? 

According to 2thinknow’s Innovation Cities Index 2022-2023 Düsseldorf ranks 45^th, an impressive jump of 74 positions from the previous ranking. The city now sits in between Nagoya (44^th) and Yakohama (46^th).

Düsseldorf’s brand strength and global attractiveness

Which subfactors hurt and help the brand of Düsseldorf?

Resonance’s 2023 World’s Best Cities Report ranks Düsseldorf 95^th, scoring in the following Place Power highlights: 20^th in Biking, and 29^th in Convention Center. It currently sits in between Nagoya (94^th) and Hanoi (96^th).

Kearney’s 2023 Global Cities Report ranks Düsseldorf 67^th, falling four positions compared to last years’ publication. Moreover, Düsseldorf positioned 25th for the Global Cities Outlook, a drop of seven positions since the previous ranking.

Liveability: Düsseldorf’s appeal for digital nomads and locals

Which aspects of Düsseldorf’s urban living make it an attractive place to live, work and study?

The Mercer Quality of Living City Ranking places Düsseldorf 10^th, sitting in between Sydney (9^th) and The Hague (11^th). The Mercer Cost of Living Ranking ranks Düsseldorf 74^th behind Nanjing (73^rd) and above Barcelona (75^th). The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment.

Last updated in January 2024. More city benchmarking insights, profiles and reports in our City Observatory.

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