London City Performance, Brand Image and Reputation

London: how does Europe’s financial hub and one of the world’s most influential cities perform in global rankings that study life quality and social sustainability? Is the Brexit-vote having any influence on London’s capacity to attract tourism and talent? What do the different indices say about the reputation of London, its innovation capacity and business attractiveness?

Learn about:

  • London’s global power;
  • London’s talent competitiveness and innovation;
  • London’s environmental, economic and social sustainability;
  • London’s cultural and creative vibrancy;
  • London’s performance as city brand and its global reputation.

London’s global power

London leads the Global Power Cities index (2017) for the sixth consecutive year. Apart from the overall leading position, it also tops the list in the category of cultural interaction and holds 2nd place in three of the six pillars of the study: economy, research and development and accessibility.

AT Kearney’s 2017 Global Cities ranking puts London on 2nd place, right after New York. Not only does London score high in the Global Cities Index, it also takes a very high stand (4th) in the Global Cities Outlook, which forecasts a city’s future growth and global influence. Here, London is the global leader in the area of cultural experience, and also tops several sub-indices such as top global service firms, number of foreign students or new agency bureaus.


London’s attractiveness

London is the global leader of Resonance Consultancy’s 2018 World’s Best Cities ranking. In this study, London leads in both programming and promotion. The city performs strong across the six pillars of the index: product (3rd), place (5th), people (6th) and prosperity (7th) all fit in the global top-10 of the world’s best cities in 2018.

The study brings out that, despite terror attacks and Brexit, the city is still expected to set new visitor records after the already record-breaking numbers of 2015 and 2016. Annual visits are now more than 25% higher than five years ago. This trend seems to be continuing, especially thanks to the new “Tourism Vision for London” that was launched in 2016.

Ipsos Mori ranks London 3rd in its 2017 Top Cities ranking. While New York and Abu Dhabi have taken the leading positions, London is still the number one city in Europe, with Paris positioned just one spot lower.

According to the Innovation Cities 2016-17 ranking and the more recent Dynamic Cities index, London is Europe’s most vital city. The latter puts London on first position in five of the six fundamental pillars of the study: infrastructure, interconnection, inspiration, innovation and investment. Only the pillar of inclusion has a slightly lower score.


London and sustainability

While being a global leader in many international indices, London ranks slightly lower in the 2010 Green Cities index, which considers it the 11th greenest city in Europe. Here, its strongest pillar is water treatment (8th) and the weakest is London’s transport system (16th).

London’s overall ranking in the 2016 Arcadis Sustainable Cities index is much higher: 5th. Ranking 9th on the environmental pillar, the study highlights London’s commitment to improving the environmental performance of the city through low emission buses, environment clean-up programs, infrastructures such as the Thames Tideway Tunnel, and citizen volunteer actions.

The much lower rank (37th) on the people sub-index indicates a necessity for the city’s mobility and housing to be addressed.

Lastly, the study regards London to be the third most economically sustainable city in the world.


London’s cultural and creative vibrancy

Among Europe’s largest cities, London tops the Cultural and Creative Cities Monitor for its enabling environment. Within this pillar, London’s strongest aspects are the quality of its governance and regulations (82.6/100) and local and international accessibility (68.1/100).

Additionally, London’s appearance in international university rankings and the number of passenger flights both receive the maximum 100-point score in this monitor.

Somewhat surprisingly, London’s lowest indicators in this study are the number of museums, sights and landmarks and theatres, where it only obtains a tenth of the maximum score.


London city brand performance and reputation

The City RepTrak 2017 index ranks London as the 6th most reputable city in the world. Its performance in this ranking has constantly improved since 2012, year of the London Olympic Games and taking office of the city’s first Muslim mayor, Sadiq Khan, who has defended London’s multiculturalism after the terror attacks.

The performance of London as city brand is slightly stronger than its reputation. For the second consecutive year, London ranks as the 2nd highest-rated city brand in the world in Anholt-GfK’s 2017 City Brands Index.


Analysis by Maria Lindmäe. Last updated July 2018.


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