Asia
Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
Xinxin Liu on City Branding in China: Navigating Urban Identity and Economic Growth
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Explore insights into city branding in China with Xinxin Liu, Associate Professor at the Communication University of China.
China – Country Performance, Brand Strength and Reputation
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Explore China's country performance, nation brand strength and reputation, according to international indices and studies on livability, sustainability, nation brand value, economic development, soft power and talent attraction.
David Downs: Shaping New Zealand’s Story
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Meet David Downs, highly experienced professional currently in charge of New Zealand Story Group. Explore his background and speaker profile.
Saudi Arabia – Country Performance, Brand Strength and Reputation
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Explore how Saudi Arabia fares in economic performance, sustainability, country brand strength, soft power and reputation, according to leading rankings.
Shanghai – City Performance, Brand Strength and Reputation
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Explore Shanghai's economic performance, its city brand strength and reputation, in rankings of livability, sustainability, innovation.
Bangkok – City Performance, Brand Strength and Reputation
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Explore Bangkok's economic performance, city brand strength and reputation, according leading rankings and indices.