Australia
Australia: Latest insights, analysis and trends linked to the image, reputation and branding of Australia: its nation brand positioning, country-of-origin strength and perceptions of Brand Australia internationally.
The ‘Little Tasmanian’ Initiative: Integrating Literacy with Place Branding
TPBO -
Discover 'Little Tasmanian': A Brand Tasmania initiative bridging literacy enhancement with strategic place branding objectives.
Perth – City Performance, Brand Strength and Reputation
TPBO -
Explore Perth's city brand strength, its reputation, economic performance, livability and sustainability, according to global rankings and indices.
Australia – Country Performance, Brand Strength and Reputation
TPBO -
Explore Australia's economic competitiveness, country brand strength, soft power and reputation, according to international rankings and indices.
Tasmania: Quietly Pursuing the Extraordinary
TPBO -
Explore Tasmania's appeal as a place to live and work, spotlighting its sustainability ambitions and its recent Health Attraction campaign.
Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling
TPBO -
Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
Stuart Speirs on the Power of Events and Place Branding in Australia
TPBO -
Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.