brand management
Sean Randolph on Economic Development Challenges and Successes of the Silicon Valley Bay Area
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Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.
Destination Brand Personality: Why It Matters and How to Build It
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Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
How to Promote a Diverse City or Region Without Diluting the Message?
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How to promote the place brand of a city or region with a diverse economy without diluting the message? Our virtual panel of place branding experts has answers.
Which Are the Main Challenges Threatening Place Branding Success?
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Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
How to Maintain the Successful Brand of a City, Region or Country?
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How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.
Sonya Hanna on Strategic Place Brand Management
TPBO -
Sonya Hanna, Lecturer in Marketing at Bangor University, Wales (United Kingdom), introduces her Strategic Place Brand Management Model, reflects on the current state of place branding research and how the digital age has changed the practice of place promotion.