City Brand Leaders
Discover exclusive insights from city branding and city marketing experts worldwide. Explore trends and strategies shaping the future, featuring peer-nominated professionals selected by invitation only.
Peter Kjeldbjerg on How Struer Became The City of Sound
TPBO -
Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
David Ferreira on How Mississauga in Canada Approaches City Branding
TPBO -
Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.
Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development
TPBO -
Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway's dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.
Anna Gissler on How Stockholm Business Region Leads in Talent Attraction
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In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding - which, as she says, really isn't about logos or slogans.
Mia Kemppaala, Founder of Polar Bear Pitching in Oulu, Finland
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Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland's north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.
Helena Renström on How to Use City Branding for Investment Attraction
TPBO -
Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country's largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.