City Brand Leaders
Discover exclusive insights from city branding and city marketing experts worldwide. Explore trends and strategies shaping the future, featuring peer-nominated professionals selected by invitation only.
Helena Renström on How to Use City Branding for Investment Attraction
Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country's largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.
Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Marc Thébault on Place Marketing in France: City Branding Practices, Challenges and Trends
Marc Thébault of the Caen city region in this interview discusses the current state of place marketing and branding in France. Read about success strategies, good practice examples and pitfalls to avoid.
Chris Brown on the Branding and Marketing of Liverpool City Region
Chris Brown in this interview shares his experience of branding and marketing Liverpool City Region - the day-to-day challenges of city branding, pitfalls to avoid and destination marketing trends to watch out for.
Olle Zetterberg on Stockholm Business Region Marketing and Branding
Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid.
Peter Pirck on City Branding Practices and Trends in Germany
Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.