City Brand Leaders
Discover exclusive insights from city branding and city marketing experts worldwide. Explore trends and strategies shaping the future, featuring peer-nominated professionals selected by invitation only.
Bernhard Klein, City and Destination Branding Consultant
Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.
Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv
Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.
Juan Carlos Belloso on City Branding and the Case of Barcelona
Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Bill Baker on Destination Branding for Small Cities
Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.
Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments
Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).