city brand
Latest city brand insights, trends, analysis and expert advice on city brand image, reputation, brand strategy and management of cities and urban centers.
City Reputation Ranking 2015 – World’s Strongest City Brands
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City Reputation Ranking 2015 - Reputation Institute's Fernando Prado on this year's strongest city brands, trends and the City RepTrak methodology.
City Branding and Media Portrayal of Chinese Mega-Cities
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Research insights by Emma Björner and Efe Sevin on city branding and media portrayal of mega-cities in China.
Frank Cutitta on City Branding and How to Build Smart and Resilient Cities
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Frank Cutitta in this interview discusses the meaning of smart cities, the role of city branding and how to use it for building resilient cities.
Martin Boisen on City Branding, Marketing and Place Management
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Martin Boisen reflects on his career as city branding scholar and advisor and shares his thoughts on the evolving field of place branding and marketing.
Research Insight: Key City Branding Challenges in Europe
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Summary of research by Teemu Moilanen on key city branding challenges in Europe, a paper published in the Place Branding and Public Diplomacy Journal.
Sebastian Zenker on Place Marketing and City Branding
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Interview with Sebastian Zenker of Copenhagen Business School on place marketing and city branding in Germany, Denmark and the Netherlands.