City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Xinxin Liu on City Branding in China: Navigating Urban Identity and Economic Growth
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Explore insights into city branding in China with Xinxin Liu, Associate Professor at the Communication University of China.
Chris Wade on Sustainable Urban Development and the Intersection of Placemaking and Place Branding
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Interview with Chris Wade on placemaking and place branding, with a focus on cities and sustainable urban development in the UK and beyond.
Stuart Speirs: Leading Silver Lining Strategy
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Explore Stu Speirs' expertise in event strategy and place branding. Learn about Silver Lining Strategy, shaping impactful community events.
Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’
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Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
City Observatory – Performance, Brand Strength, Reputation Insights
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Analysis and insights on how leading cities perform in rankings and indices - economic performance, city brand strength, reputation.
Giannina Warren on Professionalizing Place Branding
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Meet Giannina Warren, expert in place branding with a background in marketing, public relations and brand management. Giannina is launching the world's first MA...