City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
How City Branding Can Support Sustainable Urban Development – Research Findings
How city branding can support sustainable urban development - research insights by Columbia University graduate and political consultant Dalila Brosto.
Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story
Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.
How to Brand a City Region: Example ONLYLYON, France
City branding case study - example Lyon, France. Learn about city brand development and management by ONLYLYON: its mission, approach, challenges and successes.
Public-Private Spaces: How Cafés Could Inspire Place Branding
Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.
7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara
Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.
The Beauty of the Less Significant — City Branding by Other Means
Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.