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City Branding

City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.

Interviews

Maria Cristina Paganoni on City Branding and New Media

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Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.
Interviews

Juan Carlos Belloso on City Branding and the Case of Barcelona

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Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Case Studies

Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study

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City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
Uncategorized

Atlantic City Branding – AT Brand Project Fosters Collaboration

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Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
Interviews

Bill Baker on Destination Branding for Small Cities

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Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.
Case Studies

City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin

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Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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