City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Auckland: New Zealand’s Award-Winning City Brand
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Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
Stella Kladou on How Culture Impacts City Branding
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Stella Kladou in this interview discusses among other topics the role of culture in city branding, destination marketing trends and the current practice of place branding in Turkey.
David Ferreira on How Mississauga in Canada Approaches City Branding
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Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.
Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City
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Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey
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Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.
City Branding: What It Is and How It Works
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City branding is on the rise. But why does it matter and how does it work? Find out by browsing through our collection of latest insights, strategies and advice for city branding professionals, economic development pros and talent attraction specialists.