City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Lublin
Discover Lublin, Poland's vibrant city of culture and innovation. Explore its unique identity, economic growth, and strategic initiatives.
Xinxin Liu on City Branding in China: Navigating Urban Identity and Economic Growth
Explore insights into city branding in China with Xinxin Liu, Associate Professor at the Communication University of China.
Chris Wade on Sustainable Urban Development and the Intersection of Placemaking and Place Branding
Interview with Chris Wade on placemaking and place branding, with a focus on cities and sustainable urban development in the UK and beyond.
Stuart Speirs
Explore Stu Speirs' expertise in event strategy and place branding. Learn about Silver Lining Strategy, shaping impactful community events.
Geerte Udo on Shaping ‘I amsterdam’ and Crafting Iconic City Brands
Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
Copenhagen: City Brand, Positioning and Reputation
Copenhagen: known for livability and urban design, and promoted as part of a region that reaches into Sweden.