City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Xinxin Liu on City Branding in China: Navigating Urban Identity and Economic Growth
Explore insights into city branding in China with Xinxin Liu, Associate Professor at the Communication University of China.
Chris Wade on Sustainable Urban Development and the Intersection of Placemaking and Place Branding
Interview with Chris Wade on placemaking and place branding, with a focus on cities and sustainable urban development in the UK and beyond.
Stuart Speirs
Explore Stu Speirs' expertise in event strategy and place branding. Learn about Silver Lining Strategy, shaping impactful community events.
Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’
Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
Copenhagen – City Performance, Brand Strength and Reputation
How Copenhagen is positioned, how it is read from outside, and where the two pull apart, drawing on the major rankings and ten years of TPBO coverage.
City Observatory – Performance, Brand Strength, Reputation Insights
Analysis and insights on how leading cities perform in rankings and indices - economic performance, city brand strength, reputation.