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City image insights, management strategies, trends and advice for city brand managers, marketers and urban developers. You might also be interested in our articles on livability and reputation.

Case Studies

Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study

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City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
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Atlantic City Branding – AT Brand Project Fosters Collaboration

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Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
Book Reviews

Destination Branding For Small Cities by Bill Baker: Book Review

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Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.
Interviews

Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments

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Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
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City Reputation Ranking 2014: Insights and Interpretations

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Summary of key insights from the 2014 City Reputation Ranking by the Reputation Institute, and interpretations of results.

Media Representations of Places: Definition, Concepts, Theory

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Summary of academic literature on media representations of places: how the media influences our perceptions and image of places, and the consequences.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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